I have to be honest here I am really disgusted with some of the fat loss programs being promoted these days especially those marketed to women. I was working late the other night and my wife fell asleep with the TV on. An infomercial for a popular weight loss gadget came on, and I was listening to the supposed creator of the program talk about why it was so effective.
Now, I have been a certified personal trainer for 8 years and a fitness buff for nearly 20, so I know a thing or two about fitness and weight loss, as I have worked with hundreds of clients over the years. In the ten minutes I listened to this infomercial I heard this woman make six statements about exercise and weight loss that were utterly false. Some of them were very basic things like which muscles are involved in performing a chin-up.
I found this to be almost laughable, and began to feel sorry for those women out there who might be watching this program and thinking about purchasing the product.
Tell Them What They Want To Hear
The trend I have noticed lately is that these infomercials have resorted to telling people what they want to hear. The things I keep hearing when I stumble upon these commercials include:
- No long workouts get great results in just 8 minutes!
- No lifestyle changes required
- Eat all the foods you love
- You will get toned, not big and bulky
- Total body transformation in just 30 days!
Most sensible people know these are hyped up claims but many fall for the false promises and purchase every new wonder product that hits the market. The trick to not getting taken in by the marketing hype is to become an educated consumer.
Learn the Facts
The first part of this process involves a healthy dose of reality. Some things are just not possible regardless of what workout or supplement you are using. The following facts about weight loss will bring you back down to Earth.
- It is impossible to lose appreciable weight without following a sensible fat loss diet. Despite the claims made by the infomercials, you cannot eat pizza, ice cream and cheeseburgers everyday and expect to lose weight even if you are exercising regularly.
- Results require sacrifice. You cannot expect to lose weight by doing the same things you did to gain it. You will have to give up some of your favorite foods and exercise multiple times per week if you want to see the number on the scale get smaller.
Real results take time. Do you know anyone who made significant changes to their body in only 30 days? I certainly do not, and I know tons of fitness buffs and gym rats. It takes months of hard work and dedication to make real progress. Remember, you are in the real world, and have to take care of all of your normal responsibilities while trying to lose weight. It is silly to expect the kind of results you may see on shows like The Biggest Loser, where contestants spend every minute of their days focused on losing weight.